Welcome to your Fairy Tale Headquarters and discover the largest, most diverse collection of characters on planet earth. The Toon Studio of Beverly Hills controls the worldwide exclusive rights to the greatest children's books of all time including the original Junior Elf brand. Over 100 millions books have been sold over the decades making Junior Elf a favorite and beloved children's book brand. We offer you three different renditions of our characters -- the original Vintage, our new updated Classic and the hip and edgy Rebel collection.